Process

Its a four step process that we follow to come up with best possible PR campaign for our clients.

Review the situation

• What is the product/service being offered?
• What are the benefits the product/service has to offer to its prospects?
• Who are the publics for the organisation and how are they affected by the product/service offered by the organisation?
• What are the brand/marketing objectives the organisation may have set for the market?
• What are the strengths and weaknesses for the organisation in terms of:
  • Presence/absence of business criticals
  • Awareness, Attitude and behavior of the publics w.r.t the Product/service
  • Brand history
  • Sectoral considerations
• What are the opportunities/threats that the environment has to offer?

Set the PR objectives

• What is the change needed w.r.t to awareness, attitude and behavior amongst the respective publics?
• Are the PR objectives aligned to the overall marketing objectives of the brand?

Develop the PR strategy and tactics

• Who shall we talk to (publics)?
• What shall we talk (message)?
• How shall the message be presented?

Measure and evaluate the PR campaign

• MediaMonitor (report by end of every month)
• AdValue Analysis
• Dipstick Surveys